Mapping an experience that will shape the future of Northern Ireland's economy
In March 2019, Tourism Northern Ireland (TNI) approached Made to Engage to help them showcase Northern Ireland to global property investors at MIPIM, the world’s largest property event. Just 40 days later, we presented them with a compelling digital solution based on rich economic and cultural data and insights. Convinced of significant opportunity within a limited window, our team identified design innovations that would make a difference in ensuring TNI would get a return on their investment quickly.
Belfast’s fast-growing economy represents a unique opportunity for investment. TNI wanted to create an experience for high-income investors that would meet the rising expectations in this sector. There were opportunities across each council district in Northern Ireland, and so this insight identified a need to create a unified experience for all involved at the MIPIM event.
In light of this, Made to Engage and TNI developed a larger than life on-screen experience to showcase at MIPIM, that was also reflected in tablet form to support the team at the event in their conversations. The screens displayed an interactive map of Northern Ireland, with a rich catalogue of investment opportunities across the country.
The new interactive product was unveiled at MIPIM 2019 in Cannes within 6 weeks, reaching over 27 thousand customers from across the world. This could be achieved through a customer-centric approach and our approach to rapid prototyping which allowed us to deliver the product in a condensed time frame. This project enabled a 30% increase in time-to-value compared to previous MIPIM solutions.
“This project wasn’t just about wowing property investors at MIPIM with an innovative product. Through our strategy and vision, we enabled Tourism NI to reach investment targets much earlier and secure revenue for the country faster. Ultimately it’s about creating a better future for Northern Ireland.”
The map was created to significantly influenced key decision-making, and it is currently generating more than twice the expected investment for Northern Ireland in 2019. The product revolutionised the property market, spurring increased customer satisfaction and driving higher investment for Northern Ireland. It has provided a seamless experience for property developers worldwide and continues to play a significant role in the future of the country.
We've done a wide range of projects with Tourism NI and Discover NI alike; if you've seen or read something you'd like to discuss or have a project on the horizon our work speaks to - then we'd love to hear from you.