Transformational Tourism

Tourism Northern Ireland (Tourism NI) is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination. Based in the heart of Belfast, Tourism NI's mission is to help develop the visitor economy here and to market Northern Ireland to incoming visitors.

While Tourism NI focuses on developing the tourism industry, Discover Northern Ireland (Discover NI) is the consumer-facing strand of the organisation, supporting tourists and visitors to Northern Ireland in planning and experiencing the best version of the country during their stay. 

Three major projects we have done with Tourism NI include MIPIM (TNI), The Open (DNI) and the Ultimate Round (DNI). You can dive in deeper to the projects below.

Shaping the future

Digital tourism has revolutionised the way we research, plan and experience travel. Tourists are increasingly turning to digital applications to plan their trips, share opinions and talk about their experiences and as a result of changing user behaviours, we’ve seen the tourism industry go through a massive digital transformation. We have been working with Tourism Northern Ireland on a number of projects which are helping to shape the future of tourism in Northern Ireland.


Partnerships that drive us

The innovation and experiences created by Tourism NI with Made to Engage are empowered by the technology we build and the platforms we use. We are a premium partner of Episerver, and the Partner of the Year for the digital experiences we help our customers create. Find out more about our partnership with Episerver.  


See something you like?

We've done a wide range of projects with Tourism NI and Discover NI alike; if you've seen or read something you'd like to discuss or have a project on the horizon our work speaks to - then we'd love to hear from you.