The digital revolution has transformed the world of policing. Not only has it changed how police officers do their day to day jobs, but has had a monumental impact on how communities engage with them – now, a quick Tweet can be just as effective than a trip to your local station.
Having noticed this increased digital community engagement, in 2015, the PSNI chose Made to Engage as its technical partner; to embark on a pivotal new digital project to help them better serve the citizens of Northern Ireland.
Following extensive user research, we worked with the PSNI to create a new mobile enabled website and highly secure crime reporting application, which would empower local people to report crimes from the privacy of their phones where they felt safest.
We added features such as quick exit buttons and pages that leave minimal trace in a user’s browser history. These were the small details that made a big impact to the most vulnerable people, like victims of domestic violence.
Using Episerver, we delivered a powerful content management platform which enhanced the PSNI’s internal processes. The PSNI now have a team of over 50 content producers, known as the Digital Hub, made up of Police Officers and Community Support Assistants - all of whom can easily create web and social content as and when they need to.
The project was transformational. The website has been used by over 500,000 Northern Irish people - half of whom are using the site on their phones. Most importantly, non-emergency online crime reporting increased by a staggering 1,000% which now enables officers and administrative staff to focus on other, more critical services.
The project has been lauded as one of the most innovative and expertly designed experiences in the UK and has been awarded best Public Sector Website and Best Website at recent national awards ceremonies in Northern Ireland and Republic of Ireland.
Driving digital transformation for the PSNI and seeing how this impacts real people, has been incredibly rewarding for us at Made to Engage. From this project, we have witnessed the potential that technology can offer the world of policing and we’re excited to continue working with the PSNI to help them innovate and excel even further.