Engage have been working with the Irish Greyhound Board since 2012 across a number of projects, ensuring Episerver is at the centre of all platforms.

In January 2015 we began working together on a 2 year marketing strategy to increase the reach and conversion of gogreyhoundracing.ie, targeting the IGB’s leisure consumer.

The strategy focused on three key areas:

  • Increasing brand awareness of Greyhound Racing via expanding the reach of gogreyhoundracing marketing activity and acquiring new customers to the website.
  • Convert website visitors to bookers – online but also drive group to call centre.
  • Build loyalty and trust with existing Gogreyhound Racing customers across social channels and email marketing.
Episerver’s functionality allowed us to create, optimise and manage relevant landing pages for gogryhoundracing.ie and each of the 10 stadiums. Using visitor groups allowed us to personalise each of these pages to every visitor.
The numbers

The numbers

We used contextual, demographic and behavioural personalisation to drive footfall, bookings and profit achieving the following results.

27%

Increase in website sessions

3.17%

Conversion rate

30%

Increase in overall revenue

If you missed the webinar and would like to watch it now, catch up here or get in touch with Engage to see how we can help you with personalisation on your site.