Driving footfall, bookings and profit with personalised online leisure experiences.
In January 2015 we began working together on a 2 year marketing strategy to increase the reach and conversion of gogreyhoundracing.ie, targeting the IGB’s leisure consumer.
The strategy focused on three key areas:
Episerver’s functionality allowed us to create, optimise and manage relevant landing pages for gogryhoundracing.ie and each of the 10 stadiums. Using visitor groups allowed us to personalise each of these pages to every visitor.
We used contextual, demographic and behavioural personalisation to drive footfall, bookings and profit achieving the following results.