What is it?
The Content Shift.
A tool that aligns properties from your old CMS with the properties designed for your new CMS, minimising the manual effort of bringing over all.that.content.
Because the struggle... it was real.
Time-consuming. Labour intensive. Soul destroying.
Business as usual. As it should be.
A new way of doing things.
Content migration is no longer a delay to go-live. The Shift tool reduces content timelines - reducing costs, maximising ROI and allowing content teams to focus on the new.