IBM Marketing Cloud (formally known as Silverpop), is a cloud-based digital marketing provider that offers email marketing and lead management solutions. This platform reduces the complexity of Omni channel marketing and enables exceptional experiences for customers across the entire buyer journey.
As a partner of IBM, we use the intuitive web editor feature of the platform to easily create and edit email content. With point-and-click access to link tracking, personalisation, dynamic content and more, the email marketing features of IBM make it easier than ever to create content that is relevant and engaging, directly within the platform and without the assistance of IT.
This automated marketing platform makes it easy for us to build campaign specific landing pages to drive conversions and ROI for clients. The campaign automation functionality allows us to create multi-track workflows using email, direct mail, social and mobile. We can keep track of our client’s customer behaviours and know what keeps them engaged. With IBM, we can react to those behaviours as well as anticipate future actions.