The Yankees hat, iconic since 1920


Our mission, to transform New Era's ecommerce performance in EMEA. To inspire and enable many more customers to buy the products they love, direct online. 

New Era is the world's number one headwear brand, most famous for their long standing official affliations with iconic American sports teams such as the New York Yankees, LA Dodgers and the Boston Redsox. The brand has been adopted by international icons of the music scene, cementing their reputation for essential urban street gear. 

As New Era continues to invest in markets around the world. They've brokered exclusive deals with new faces of music as well as premier sports properties such Manchester United, Athletico Madrid, McLaren and the Ryder Cup to name but a few.   

The brand is poised for continued growth. Digital, specifically direct to consumer, is a key play.

We work with New Era in 3 ways: 

  • Ecommerce optimisation programme. We have entered into a three year contract with specific revenue targets, upon which we are measured and remunerated.

  • Special projects. To enable the digital transformation we run a programme of heavy lifting projects in parrallel to our optimisation work.

  • Platform management. We provide 247 Incident Management (in concert with Episerver's follow the sun DXP service), as well as ALM and Backlog Change Management, whereby we drop new features each month as part of a predictable process of continuous improvement. 

We believe this is how BAU should always be. 

Let's talk

Want to discuss a project with us? Touch base with Katrina! Just fill out the form and she’ll get back to you as soon as possible.

Katrina O'Hair

Account Director

Made to Engage

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