23rd June 2020
Commerce after COVID.
“We’ve seen 2 years of digital transformation in 2 months”.
Satya Nadella, CEO of Microsoft announced the transformative impact of the global pandemic earlier this spring.
There's no argument. Those once tough decisions to support remote working, to adopt cloud technologies, to support 3rd party access to integration environments are all now widely accepted. The migration to Zoom and Teams was more rapid than the arrival of Coronavirus. The naysayers have fallen. Must do is a great master.
Suddenly, it feels like 2030.
While the virus has driven transformation on business operations and process innovation, it has forever changed the face of retail, of e-Commerce and customer experience, not to mention increasing customer expectations.
In lockdown, grocery orders from Tesco, family quizzes over Zoom, ubiquitous access to Netflix and £32m of charitable donations to Major Tom, have broadened and deepened the uptake of digital products and commerce, advancing our predictions by at least 10 years.
Our expectations for time-saving, simplicity and efficiency are here to stay.
The once satisfactory process for ordering in B2B environments will feel decidedly clunky. B2B Commerce expectations are no longer driven by Amazon. They are now driven by the local butcher, baker and candlestick maker – all of whom have migrated to the world of e-commerce in response to COVID 19.
Of course, the local bakers’ migration is a simpler one than those scaled organisations with wide-ranging investments in technologies and people, back office and front of house.
Change is difficult.
Standalone platforms are a no-go. ERP’s, CRM’s, finance systems and more demand planning, collaboration, innovation, technology and integration. All of these are investments but they are valuable investments to support your business in Commerce – Post-Covid.
What’s the cost of doing nothing?
It's not worth finding out.
Made to Engage are ready. Are you?