What you need to know about Episerver's latest updates

Last week some of our developers headed over to the Episerver meetup in Manchester to learn more about some of the latest Episerver updates, what they mean to our existing and potential clients, as well as to eat pizza and drink beer (of course).

For those of you who don’t know (where have you been?) Episerver allows you to create content, commerce and multi-channel marketing from a single platform or in other words, you can create incredible, highly personalised, conversion-focused websites.

With Episerver, you don’t just stop at a finished website. They provide regular updates to make the process of development, content management and customer engagement even smoother.

Here’s what we learned on the day:

A new promotion Engine

Episerver previously had the ability to apply promotions to increase sales of certain products and lines. Promotions provide a way to apply various discounts to your products, order totals, or shipping.

Khurram Khan shared his views on custom promotion at the Manchester meetup. In short, they just became a whole lot easier.

With new promotion system, as a developer, it is very easy to develop custom promotions . It is dependent on two Objects:

1.Data - Define metadata of Criteria and Reward
2.Promotion Process - A class that will evaluate the Promotion data and will pass the reward description to Promotion Engine.

The processor evaluates if a promotion should apply a reward to an order.

This gives you so much more flexibility to apply rewards, discounts and promotions to specific groups as campaigns develop and evolve.

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Episerver social reach

Episerver are introducing a new “micro-service” for social content and communication, available now as a developer beta.  Developers can look to enhance Episerver websites with comments, reviews, ratings, groups and activity streams.

  • Customer engagement: comments, ratings and reviews
  • Community engagement: activity streams, groups
  • Flexible moderation: Work with any kind of user-generated content

You can schedule messages, create different messages for different channels, track campaigns and more.

Episerver’s rich social API offers you the tools to build an engaged community. You can manage and moderate content for multiple channels, all from one place.

Episerver’s social integration means users have more reasons to interact with your website content and even more importantly, take action. When a user sees a product on your site, they are less interested in what you are telling them about the product and more interested in what their peers are saying about it.

Trust is becoming ever more important as visitors look for social proof before they commit to buying products. Product ratings and reviews provide additional reasons for visitors to convert and since it’s fully cloud enabled, Episerver’s social API adapts to the needs of your organisation – whether it’s a few thousand members or a few million.

Episerver’s Social Reach enables you to use a single interface to tailor socialised and personalised content across social channels, including Twitter, Facebook, and LinkedIn.

This is big news for marketing managers and web masters who are short on time!

A/B Split testing

By assessing which content is delivering the best results, testing and adjusting, websites can stay ahead of the competition and continue to provide leading services for visitors.

The new testing feature distributes additional content without the need for marketers to analyze and re-deploy, themselves. The improved A/B testing feature streamlines marketing content production workflow as part of a brand’s overall digital experience optimisation strategy.

The integrated A/B testing capability provides marketers with direct, comprehensive insights and syndication through their existing CMS strategies. According to James Norwood, EVP strategy and CMO at Episerver, this feature makes the marketer’s job easier by providing more time to develop better ideas, rather than focusing on the analysis of previous experience optimization initiatives and further distribution.

“While A/B testing consistently serves as a best practice for digital content optimization, few marketers take advantage of this important, yet demanding, digital experience optimization strategy,” said Norwood. “By increasing efficiencies around A/B testing, we’re now empowering marketers to seamlessly apply the best practice into their content production workflow and experience delivery without the need for tedious analysis, reproduction and redeployment.”

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