Digital Account Director


Belfast /Dublin


Competitive Package

Closing Date


Made to Engage has recently joined UNRVLD, one of the UK’s leading digital experience agencies. The union will enable us to take on even more ambitious challenges for our clients and our team, to build further on our shared success pioneering digital excellence with leading brands for transformative business growth.

Now, with offices across the UK and in Europe, we are an agency without borders, delivering digital solutions worldwide. A global family of digital experts, we nurture our people to be the best they can be for themselves, our clients and their customers.


The Team


We apply our expertise in customer experience design, leading technologies and digital engagement to help our clients take advantage of untapped opportunities and drive commercial success.

Working side-by-side with our valued clients we’ve had impact across sectors including retail, financial services and B2B. Our work frequently transforms the way businesses operate, creating measurable impact for our clients, customers and society.


Purpose of the role


To build commercially sound and strategically ambitious roadmaps that help our clients succeed. That means we’re looking for people to grow, develop and manage all aspects of the relationship by cross and up-selling our services and creating new ones where appropriate. The Digital Account Director will be able to:

  • Develop a good understanding of clients' needs. Understand their industry, competitors, market pressures and incorporate this thinking into compelling propositions
  • Build good relationships with decision makers at every level, whereby they trust and value your opinions, seek advice on their business, technology and operations issues


Key Outcomes of the role
  • Grow the value of your existing client portfolio with a particular focus on improving recurring revenue
  • Building relationships with decision makers at every level. Earning trust with their business, technology, design, and operational concerns
  • Identify gaps in the service and communicate the correct marketing solutions that achieve the client’s business objectives.


Critical Success Factors
  • Mix of recurring revenue v project revenue   
  • Sales revenue of existing accounts  
  • Gross profit margin  
  • Developing clear objectives and KPI’s to measure client engagement and satisfaction
Your main relationships   


  • Reports to the Head of Client Services
  • Role is part of UK Client Services team
  • Work closely with Senior Management Team in presales and delivery
Key Responsibilities


  • Design account development strategies that deliver high levels of predictable profitable revenue for a specific set of accounts
  • Define and communicate client requirements
  • Assess budget constraints and work with Client Partner to manage negotiations accordingly   
  • Assemble presales teams
  • Write proposals, present and work with the Client Partner, Managing Partner or SMT to close opportunities
  • Chair internal and client meetings - creating and maintaining convergence and alignment  
  • Act as day to day point of contact and first line of escalation of production issues where acceptable project tolerance is breached
  • Maintain accurate CRM records and support internal business reporting


What we need


The skillset required to excel in this role is broad, with the right individual needing to demonstrate strong capabilities in the following areas: 


  • A passion for unearthing opportunity to solve client problems
  • Have excellent communication skills, to both clients and internal stakeholders
  • Spearhead pitches and new business development within your portfolio
  • Write proposals and manage deals to the point of contract agreement 
  • Attend weekly meetings with Client Services team
  • Maintain close view of works in progress. Continually nurture and monitor client relationships and satisfaction within your portfolio, address concerns effectively
  • Challenge the work we produce for our clients. Set and maintain the highest standards
  • Keep delivery team and Senior Management Team up-to-date with relevant client issues
  • Maintain accurate and timely revenue forecasts
  • Be prepared to go the extra mile to deliver successful outcomes




  • A Passion for marketing and digital innovations
  • Knowledge of software development industry
  • Project Management methodologies




  • 5+ years experience in a similar role working on digital projects, ideally in a reptuable agency 
  • Experience and comfortable working with multiple projects and cross-functional teams (e.g., UX/Creative/Strategy)
It would be extra nice if you had


  • Experience working with the Optimizely Digital Experience Platform / Suite of products
  • Desire to write and share your experience with communities
Your rewards


  • Competitive salary
  • 24 days annual leave (excluding public holidays)
  • Work on innovative projects with ambitious clients in Ireland and the UK
  • Flexible / WFH working
  • Continuous training opportunities
  • Company Bonus Scheme
  • Regular team building activities
  • Vibrant modern office in the City Centre
  • Contributory pension scheme
  • Cycle to Work Scheme


The Next Step


If this sounds like the opportunity you've been waiting for, we'd love to hear from you. To apply, please submit your CV via the form below.

Apply now!

We'd love to know a bit more about your background here and don't forget to let us know any salary expectations and notice period too.

By submitting your CV you are also agreeing for Made to Engage to hold your CV on file for the period of one year from date of submission solely for the purposes of recruitment. 


eg LinkedIn, job board search, referral etc