A viewpoint from our Head of Digital Strategy, Stephen Gillespie.

When it comes to adapting to customer needs, retail is undergoing a major transformation. 

Customer expectations, data availability and technology are all continuously changing and retailers need to adopt new models to succeed in today's marketplace. Many businesses are investing in technologies and leveraging data. And it's incumbent organisations (or "innovative incumbents" as we like to call them), rather than new entrants, that are coming to us to harness innovation and ensure they continue to lead the way.

One company which we worked with to identify its unique strengths and deliver the services their customers really want is Eason. The strategy involved helping them to deliver a unified commerce experience which saw revenue rise by 75% in January 2018. Almost one year on, we're partnering with railway modellers Hornby to help them transform and secure future success. 

To learn more about Made to Engage's vision of the future of ecommerce, check out this Sunday Business Post article, in which Stephen Gillespie, our Head of Digital Strategy, talks about how ecommerce businesses are harnessing their unique strengths.