The app which is available for free download on the Apple App Store or via IGB.ie for Android, allows its customers to study racing form, watch live races and place and check bets in real time by logging into their personal tote account.
The Barking Buzz app which has been developed by the Engaged Web team, represents a significant period of change within the IGB, as they implement its digital marketing strategy to better serve the growing demands of its customers.
“The Barking Buzz app was born out the demand from our customers. The average sports better previously used their mobile or tablet a second screen of choice, however we have witnessed a significant increase in mobile visits which now account for 35% of all traffic and we envision this trend to continue grow.
This organic growth led us to review our first generation app, which quickly became apparent no longer fulfilled our customers’ needs.
As we work towards revolutionising and modernising how our customers place bets it’s anticipated the audience of our live racing schedule will increase significantly.”
IGB have also collaborated with mobile app technology experts, Element Wave, who deliver real-time analytics and push notiﬁcations with advanced audience targeting and geo-location tools to help get relevant and helpful information to mobile app users.
The IGB have a new app called barking buzz it is very good you can watch live racing and get all the meetings and results very easy to use fair play 10 out of 10 to barking buzz.
Damien Doyle (App user)
To support the launch of the new Barking Buzz app, the IGB will be embarking on a roadshow which will visit greyhound racing venues across the country, details of which are available on their website. As an added incentive Barking Buzz will offer its customers 20% back within the first month if their betting total reaches €100 (terms & conditions apply).