Google announced on Monday the start of a major redesign of Google AdWords, 15 years after the product was first launched. Of course there has been minor changes to the AdWords interface in this time, with the most recent Google touch up of AdWords going way back to 2008, but this will be the first major redesign in the products history.
In order to understand what AdWords users wanted, Google met with large and small advertisers, from power users to beginners, and gathered feedback on what advertisers were happy with and to identify areas for improvement.
Google have provided an early look into the new AdWords experience and the three key areas of the platform that they’re deeply focused on.
AdWords should be more about your business, and less about our product. Google want everything to support the way you think about your business. From the way you express business goals to the way you measure and manage your ads, Google want to make it super easy to execute and optimize campaigns based on your unique marketing objectives.
You want the data you care about at your fingertips. From the campaigns that drive the most profit to the percentage of traffic coming from mobile, Google want to surface insights and help you visualize them in more actionable ways. By seeing the data most relevant to your business goals, you can spend more time optimizing campaigns and identifying opportunities.
At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.
No. The redesign is simply a visual update to the platform with the focus on updating how data is displayed and there are no upgrades or migrations required. Google have stated that the most noticeable change about the new AdWords experience is the look and feel.
The new AdWords platform has been designed with Material Design, the design language that is at the core of Gmail, Google Search and Google Maps.
No again. Invites will be subject to a number of factors and there is no testing list you can sign up to like with other Google AdWords BETAs. The redesign is set to roll out across 2016 and into 2017 with select advertisers getting invited along the way to try it out based on a number of factors to provide feedback before its official launch.
We'll be keeping an eye out for more updates on the redesign over the next 18 months and will be sure to keep you updated with product announcements.