Creating a frictionless user experience is a key goal for the UX Design team at Made to Engage. Friction causes user frustration, increases cognitive load and can ultimately prevent or disrupt users from intuitively achieving their goals. The problem with unwanted friction is that it can lead to bouncing and reduced conversions.
At Made to Engage, we know that removing friction from a customer’s experience will help give our clients’ a competitive advantage. We focus on aligning the needs of your business with the needs of your customers, designing experiences that enable visitors to find what they need in the fastest and most seamless way possible. All of this is key in the fast-moving commerce world where we’re helping major organisations like Eason deliver frictionless experiences with Episerver capabilities such as greater personalisation.
Many organisations today are realising that focusing on user experience is the new standard. In fact, Box CEO Aaron Levie suggests that companies who fail to provide an optimal experience for users are finding themselves at a disadvantage. “If you’re making the customer do any extra amount of work, no matter what industry you call home, you are now a target for disruption.”
Here are some simple ways Made to Engage can help your business boost conversions with a frictionless experience in 2019 and beyond:
Once the solution is defined the next step is to test and confirm. This can be done through:
A well-designed user experience represents a competitive advantage in the omnichannel commerce market. Dedicating time and resources to ensure that your customers’ needs are met will set your business apart and drive up your conversion rates.