Creating a results-driven brand experience.

Offline, Co-Operation Ireland win awards for their work. It was time to bring the online experience up to speed. 

By providing website visitors with access to rich, relevant content that could easily be generated and managed internally by the in-house experts, they were able to shout louder, to more people.

"Co-Operation have great content, expert content producers, but no way to share this with people online. We wanted the website to match their award winning offline experience."
The numbers

The numbers

Between 2014 and 2015, things changed dramatically.


Decrease in bounce rate


Average session increase


Pages per session increase

Internal business improvements included:

  • Reducing overheads through allowing internal teams to manage content
  • Creating a unique CMS (content management system) compliant with governance
  • Ability to easily create rich content that visitors want to engage with
  • Customisable editing environments to refine communications
  • Customer data and reporting to allow informed decisions on how to make things better

The visitors started coming:

  • Using an Umbraco CMS to integrate social channels such as Youtube
  • SEO optimised content so target visitors could find the site and Google knows what it’s all about
  • Campaign delivery and promotions so that visitors can engage with content and have a reason to return

What happened next:

  • Increased ROI on marketing spend
  • Fewer overheads with the internal team fully trained on how to use the CMS
  • More conversions – sign-ups
  • A secure, compliant website with dynamic, engaging content