Driving customer engagement and improved user experience with Ireland's leading escorted travel provider.
Travel Department is one of Europe’s leading escorted holiday companies. Established for over 20 years they are recognized as a leader in global escorted tours from UK and Ireland, with revenues of €25m+.
Engage has worked with Travel Department since 2013, initially to completely re-envisage their online and email marketing strategy. Travel Department had historically focused upon a specific socio-demographic and primarily focused in Ireland. Research demonstrated significant opportunities in new geographic and demographic segments including growth in Northern Ireland and UK markets.
The challenge we jointly approached with the Travel Department marketing team was to attract and service these new markets, whilst investing in customer engagement and serice strategies which would reward and excel the expectations of the existing, highly valued and loyal customer base.
"We were delighted to see conversion to checkout increasing by over 300% and conversion to booking up almost 50%!"
The new Travel Department website, integrates Episerver CMS, Commerce and Community with Copernica automated marketing platform to deliver an outstanding, content rich and multi-channel travel booking experience. We've helped Travel Department achieve greater digital marketing success with this highly flexible and powerful digital marketing platform which enables them to:
In addition to this, the delivered solution is tightly integrated with Travel Department's custom inventory, bookings and customer service system to support: