An established organisation with an eye on the future.
Law Society Ireland recognised the need to keep evolving.
We began a four-year strategy with Law Society Ireland in 2014, with a view to providing their members with an even better service.
"The online user journey needed to reflect the commitment to their members, with a new mission, vision and values."
We set about improving internal digital marketing procedures and establishing more about the target users;
Engaging more members for longer
Members can now login and manage membership subscriptions, publication sales, certifications, exams and other Ecommerce offerings. The new user interface provides simplified and personalised user journeys while enabling the visitor to navigate easily to considerable amounts of information.
Data stored in the CRM allows the website to serve relevant, up to date content to each user, making them feel like an individual.
What happened next