Digital growth doesn’t need to be difficult.
So let’s make it easier.
In a world of overblown claims, overpriced packages, and overly complicated processes, we get straight into your digital and straight down to business. Because you already have most of the tech you need to sell better online, you just need it to work harder.
You want to work with down-to-earth people who think both commercially and digitally, without all the waffle. You need that entrepreneurial spirit to help drive you forward into an even more profitable future. Not to blow our own trumpet but you need people like us.
Tuning up your tech.
Don’t worry, you won’t need to throw the baby out with the bathwater. If you’re using Optimizely as your DXP, then you already have all the tools you need at your disposal. So we’ll come in and show you how to harness them and use them more efficiently and effectively.
Optimizely’s an expensive thing to get wrong. And it’s becoming more and more complex as the market develops. That’s why we see ourselves as your guide, steering you in the right direction, giving you honest advice. It’s also why we’ve been named Optimizely Partner of the Year for Digital Experience and have been awarded Gold partnership with accreditation in all specialisms.
(Yeah, that time we did blow our own trumpet.)
Our leadership team
With years of experience handling all kinds of digital problems, we’ve assembled your dream team of growth specialists.
We’re quick, we’re nimble, we’re ready.
Steven Cassin
CEO
Steven Cassin
CEO
Steven’s focus is on creating great outcomes for both our clients and colleagues, assembling a world class team of digital leaders across experience design, platforms & technology and delivery experts to help our clients achieve their growth and digital maturity goals. With approaching 15 years in the Episerver ecosystem, including 2 years working at Epi as part of their Partner sales and enablement team, Steven has led Made to Engage’s growth since 2012. In our early days, Steven applied his software development origins, Episerver expertise and a passion for CX to deliver accelerated growth strategies for many of our key clients, achieving the commercial outcomes which help our partnerships continue to flourish today.
Laura Crofton-Atkins
Operations Director
Laura Crofton-Atkins
Operations Director
Laura is a highly experienced project, programme and operations director who has worked in digital since 1999. Laura is PRINCE2 and SCRUM trained with extensive experience in all areas of project and programme lifecycle including; development of a business case, project planning, risk and issue management, quality assurance and post-delivery. Laura’s delivery experience covers the integration of new platforms with large enterprise systems, as well as building bespoke customer experiences. She has a broad sector experience across financial services, government, retail, sport, travel, automotive, pharmaceutical, charity and utilities. Recent key clients include Unilever, Johnson & Johnson and SKODA.
Kashif Hasan
Commercial Director
Kashif Hasan
Commercial Director
Kashif is responsible for our clients’ success, helping define and achieve their digital maturity goals. He joined us in May 2019 with experience leading digital teams at Accenture and WPP as well as advisory roles with innovative tech start-ups. He was part of the exec team at Fortune Cookie which was acquired by WPP and merged into Wunderman Thompson. With a grounding in Industrial Design, a passion for technology and performance marketing - career highlights include transformational work with AEGON, BP, National
Mark Everard
Technical Director
Mark Everard
Technical Director
Mark is responsible for our technology team, ensuring they develop and deliver great solutions for our clients. He has worked across digital over the past 15 years, both client side and with leading agencies (WPP) as a software developer, architect and senior technology lead, helping major UK and global brands (Co-op, Canon, McArthurGlen, NFU Mutual, Marie Curie) with their technical strategy, delivery and operation. A scientist at heart (with a PhD in Physics) Mark is also an Episerver Most Valued Professional (EMVP) and specialises in content management, commerce, web technologies and digital marketing.
Andy Turner
UX Director
Andy Turner
UX Director
Andy has a huge knowledge of the core usability issues in many industries including education, e-commerce, software development and B2B service delivery. The most common challenge Andy helps clients solve is how they can instil trust and confidence that the service or product we are building will be the right one.
Sinead Thompson
Creative Director
Sinead Thompson
Creative Director
Sinead is the creative driving force of Made to Engage. With 19 years experience working as a designer for brand, digital and advertising agencies in Ireland and UK, her passion lies in ideation, development and art direction, evolving creative strategy, vision and communication with an emphasis on e-commerce and retail global brands. Passionate about helping to create emotional connections with consumers through creative experiences that bring brands to life and in turn, keep customers returning.
Dale Ferreira
Marketing Manager
Dale Ferreira
Marketing Manager
Dale is responsible for all marketing activities that involve our Made to Engage brand. He joined the team in September 2021, after a variety of strategic digital roles, leading teams to deliver successful campaigns and ensuring great client relationships. Dale has experience generating work for brands across varied verticals which include successful campaigns for TomTom, Virgin Active and Volkswagen, among others.
Marie-Louise Gowdy
People & Culture Manager
Marie-Louise Gowdy
People & Culture Manager
Marie-Louise leads in the attraction, recruitment, onboarding and retention of the highest quality people to enable Made to Engage achieve its mission and vision. Through a series of engagement programmes and initiatives put our people first creating a sense of collectiveness and empowerment, making Made to Engage a great work environment for all.