Customer workshops to identify goals, wants and needs of members
Build user journeys that make each visitor feel like an individual
Empowering members to login and manage their details themselves
Defined content for each website user group giving clear focus for the content marketing strategy
Engaging more members for longer
Members can now login and manage membership subscriptions, publication sales, certifications, exams and other Ecommerce offerings. The new user interface provides simplified and personalised user journeys while enabling the visitor to navigate easily to considerable amounts of information.
Data stored in the CRM allows the website to serve relevant, up to date content to each user, making them feel like an individual.